Baobab Microfinance Bank is recruiting to fill the position of: Research & Insight Analyst. The position is located in Lagos State. Interested candidates should possess a Bachelor’s Degree in Economics, Statistics, Business Administration, Finance, Data Analytics, or related fields with 3 – 5 years of experience in research, business analysis, or performance management within the banking or financial services sector.
Baobab Microfinance Bank Nigeria is a leading financial services provider dedicated to empowering individuals and small businesses through innovative financial solutions. We offer a range of products including savings, loans, and financial services designed to meet the diverse needs of our clients. Our commitment to financial inclusion and sustainable growth has positioned us as a trusted partner in the communities we serve.
Employment Type: Full-time
Department: Digital
Reports To: Head Digital Growth
Grade Level: Officer
Status: Local contract with Baobab Microfinance Bank, Nigeria.
Job Summary of a Research & Insight Analyst
- The Research Analyst will support the bank’s strategic growth by driving market research, business insights, customer intelligence, and performance analysis across the Bank’s operations.
- The role is responsible for gathering and analysing data to support business decisions, identify market opportunities, improve customer experience, and strengthen the bank’s competitive positioning within the financial services industry.
- The role will work closely with business units to provide actionable insights that support product development, branch expansion, customer acquisition, financial inclusion initiatives, and operational efficiency.
Key Responsibilities
Research & Market Intelligence:
- Conduct market research and competitor analysis within the banking and microfinance sector to identify trends, risks, and growth opportunities.
- Gather and analyse customer data, branch performance metrics, and market intelligence to support strategic decision-making.
- Monitor industry developments, regulatory changes, and financial inclusion trends affecting the MFB landscape.
- Develop periodic research reports, dashboards, and insight presentations for management review.
- Support customer satisfaction surveys, market penetration studies, and business performance assessments.
- Analyse customer behaviour and transaction patterns to provide recommendations for improved service delivery and customer retention.
- Collaborate with business teams to assess the viability of new products, services, and target markets.
Insights, Reporting & Stakeholder Engagement:
- Design and maintain reporting templates, dashboards, and performance tracking tools.
- Present research findings and strategic recommendations clearly to both technical and non-technical stakeholders.
- Support decision-making through timely and accurate business intelligence reporting.
- Engage with internal stakeholders to understand information needs and provide analytical support.
- Contribute to business transformation and customer experience improvement initiatives.
- Ensure data accuracy, confidentiality, and compliance with the bank’s policies and regulatory standards.
Qualifications & Requirements for a Research & Insight Analyst
- Bachelor’s Degree in Economics, Statistics, Business Administration, Finance, Data Analytics, or related fields
- Master’s degree or relevant professional certification is an added advantage.
- 3–5 years’ experience in research, business analysis, or performance management within the banking or financial services sector.
- Previous experience in a Microfinance Bank, Commercial Bank, Fintech, or consulting environment is an added advantage.
- Strong analytical and problem-solving skills with the ability to interpret complex data.
- Proficiency in Microsoft Excel, Power BI, Google Sheets, or other data visualization/reporting tools.
- Knowledge of financial services operations, customer analytics, and market research methodologies.
- Strong report writing, presentation, and communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Detail-oriented with strong organizational and stakeholder management skills.
Application Closing Date
23rd May, 2026.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note: Only shortlisted candidates will be contacted.