Merchandiser at British American Tobacco (BAT)

British American Tobacco (BAT) Nigeria is recruiting to fill the position of: Merchandiser. Interested candidates should possess an OND / HND qualification from any reputable polytechnic.

British American Tobacco is all about freedom of choice – whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.

Location: Flexible location
Employment Type:  Full-time
Function: Marketing
Seniority Level: Non-Management

Role Position and Objectives

  • You will be a member of the Trade Marketing & Distribution department at British American Tobacco (BAT), which is responsible for the implementation of the route to market strategy.
  • This includes ensuring product availability, visibility, volume, margin, quality, and retail pricing are properly implemented and monitored.
  • The job is also about identification of new opportunities and the initiation, development, and deployment of trade programmes.

What you Will Be Accountable
Your day-to-day activity at British American Tobacco (BAT) is to:

  • Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
  • Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
  • Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
  • Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
  • Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide

Your People Responsibility will be:

  • Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
  • Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.
  • Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.

Essential Experience, Skills and Knowledge

  • Candidate must have an OND / HND degree from any reputable polytechnic.
  • Should have basic Selling, negotiation and influencing skills.
  • Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler
  • Knowledge of redistribution concept, business reporting and communication
  • Fluency in English
  • Driving Skills
  • Knowledge of Rural towns and road networks is desirable
  • Understanding of the local languages in territory is a pluse.

What we offer you?

  • Salary Range: Competitive salary + excellent benefits + market leading bonus
  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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